By advertising in the OVMA's bi-monthly newsletter, The Observer, your company will reach an audience of more than 2,500 veterinarians and veterinary students, as well as other veterinary professionals across the country.
The OVMA offers several advertising options to choose from.
Classified Advertising
2012 Classified Advertising Rates
$2 per word*
(2 months)
(2 months)$1 per word
(2 months)
(2 months)*A word is defined as one or more letters or numbers bounded by spaces. Name and address included in the ad should be included in the word count. To save space, avoid using initials, and combine similar items using a slash (eg: medical/dental insurance). If inappropriate word spacing is used so that the readability of your ad is affected, the OVMA will take the liberty to make your text legible. The OVMA recommends using the Word Count tool in your word processor prior to submitting your classified. If you have questions regarding this policy, please contact the OVMA.
Print & Online
- Your print ad runs in your choice of one issue of The Observer.
- Your ad will also be placed online for a duration of two months.
Online Only
- Your ad will appear on the OVMA Web site only.
- Your ad will run for two months unless you request to have it taken down or extend your advertising agreement.
Terms
- All classified advertising is subject to OVMA review and approval prior to placement.
- The cost of classified advertising includes placement of the ad within the Classified Ads section of the OVMA Web site, where it remains for two months. Ads are also placed in the classified section of the newsletter in the issues you select.
- Please see: Submission Deadlines.
Display Advertising
2012 Display Advertising Rates
7.5" x 10" or
8.5" x 11" (full bleed)
7.5" x 5"
3.75” x 5”
1.875” x 5”
- Display advertising is available in the print edition of The Observer.
- Single-publication contracts are available in four sizes: 1/8-page, 1/4-page, 1/2-page, and full-page ads.
- Annual contracts are available for 1/4-page and 1/2-page ads at a discounted rate.
Terms
- Advertiser should provide camera-ready art (unless purchasing design services). Minimum resolution of 300 dpi is required to ensure high-quality printing.
- Preferred file types include .pdf, .eps, .psd, .ai or .tif. Please inquire about other acceptable file formats.
- Artwork may be submitted electronically or via a mailed CD. No paper copies will be accepted.
- All advertising is subject to OVMA review and approval prior to publication.
- As space is limited, advertising contracts are available on a first-come, first-serve basis.
- Publisher reserves the right to offer modified publishing alternatives.
- Changes to an advertisement must be made in writing (via fax, mail, or e-mail) and new artwork will be required.
- Please see: Submission Deadlines.
Insert Advertising
2012 Insert Advertising Rates
Single Publication
- Place a full-page insert within the pages of The Observer. Insert may be single- or double-sided, but should be a flat sheet or standard brochure.
- Additional pages or an insert larger than 8.5" by 11" when flat will incur an additional charge.
- Advertiser should provide 2,600 copies of the insert and deliver to the OVMA.
- Annual and single-publication contracts available.
Terms
- All inserts are subject to OVMA review and approval prior to insertion.
- As space is limited, contracts are available on a first-come, first-serve basis.
- Publisher reserves the right to offer modified publishing alternatives.
- Please see: Submission Deadlines.
Submission Deadlines
Display & Insert Ads
- January/February 2012: Dec. 19, 2011
- March/April 2012: Feb. 17, 2012
- May/June 2012: April 23, 2012
- July/August 2012: June 25, 2012
- September/October 2012: Aug. 20, 2012
- November/December 2012: Oct. 22, 2012
Classified Ads
- January/February 2012: Jan. 2, 2012
- March/April 2012: March 1, 2012
- May/June 2012: May 1, 2012
- July/August 2012: July 2, 2012
- September/October 2012: Sept. 4, 2012
- November/December 2012: Nov. 1, 2012
